When Igor Dobrianskyi looks at a car dealership lot, he sees a wasted opportunity.
“Millions and millions of used cars are sitting on parking lots, depreciating and losing value,” Dobrianskyi said in a recent interview, adding that there are 76,000 dealerships in the United States. “At the same time, there are people who need a car for a few months, but the options are actually very limited and expensive.”
Dobrianskyi’s new startup, MyMonthlyCar, aims to connect both sides of that equation through an online platform that offers flexible month-to-month rentals from local dealerships. MyMonthlyCar was selected for the 2026 Startup Battlefield 200, a cohort of promising early-stage startups that have earned a spot to exhibit at this year’s TechCrunch Disrupt. This year’s TechCrunch Disrupt will be held October 13 to 15 in San Francisco.
MyMonthlyCar, which is registered in Delaware and based in Florida, was co-founded by Dobrianskyi; Kostiantyn Gitko, who is chief product officer; and CTO Vadym Zotov. All three are from Ukraine, said Dobrianskyi, who moved to the U.S. with his wife and young daughter after the Russia-Ukraine war began.
MyMonthlyCar does what its name suggests, with one twist. The startup only rents used cars on a month-to-month basis; no short-term options here. But it does give dealerships the chance to offer customers a rent-to-own option.
“So we don’t bring them only customers to rent on a monthly basis, we basically bring them the clients who potentially can buy this car as well,” he said.
MyMonthlyCar doesn’t charge dealerships to list cars on its website. Instead, MyMonthlyCar charges dealers 10% of each transaction. It also charges the customer a separate 10% fee.
The idea for MyMonthlyCar stems from Dobrianskyi’s previous experience in the industry. The founder owned a car rental company in Ukraine, but the lack of financing options there limited his ability to scale. In 2016, he launched a peer-to-peer car marketplace called SizeCar, where owners rent their cars to other drivers, much like Turo does today. SizeCar eventually spread to 40 European cities.
The startup has signed on seven dealerships to test the service and is working with an insurance broker to finalize its own insurance program, which will let customers choose among different types of coverage.
“Insurance is the key for this business, and you need to have your own insurance as a platform,” he said, noting that the No. 1 question from dealers was about insurance and liability coverage.
Despite its early-stage status, the founders have bullish projections for the startup. They plan to sign on 100 dealerships with 2,000 monthly rentals and $300,000 in revenue in the company’s first year of operation, which will kick off later this year once the insurance program launches. Over the next five years, the goal is to generate $42 million in revenue, Dobrianskyi said.
The startup has yet to raise venture capital and is currently bootstrapped. But Dobrianskyi said the plan is to raise a seed round, with the funds helping the company hire more developers to build out the platform, including an AI tool to help dealers identify which cars are best to rent out at any given time.
To check out MyMonthlyCar the other startups that are part of TechCrunch’s Battlefield competition (as well as to network with the folks funding them), join us next month at Disrupt.
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