Amazon’s fall Prime Day sale—also known as Big Deal Days 2026—is live. The sale started yesterday, October 6, and runs through midnight tonight. As with all Prime Day sales, you’ll need to be an Amazon Prime member to take advantage of the discounts.
It may only be October, but it’s never too early to jump on that holiday gift shopping. We’ve combed through all the deals and found the best ones, based on our years of testing and reviewing. WIRED’s picks for the best Prime Day deals only include products someone from our team has personally tested and reviewed. We track prices using several tools to avoid falling for fake discounts. There are no shoddy knockoffs or overpriced products among our recommendations, just good deals on great gear.
WIRED Featured Deals
Updated 3:50 pm ET October 7: We’ve added a fresh batch of new deals, removed some dead deals, and confirmed accurate pricing. Sign up for Prime here to unlock exclusive deals.
Contributors: Louryn Strampe, Simon Hill, Nena Farrell, Kat Merck, Molly Higgins, Boutayna Chokrane, Luke Larsen, Harry Rabinowitz, Les Shu, Harry Rabinowitz
Best Apple Deals
This MacBook Sale Is the Best Prime Day Deal
As someone who’s tested dozens of laptops this year already, I still find myself recommending the MacBook Air M5 more than any other. It’s the most well-rounded laptop you can buy, sporting great performance, long battery life, and a razor-thin chassis. The price has gone up considerably over the past year, but that’s true of many of the best laptops. And now, it’s at its lowest price since June, making it an absolute must-buy and the top of my list for Prime Day laptop deals. —Luke Larsen
The Best AirPods At the Best Price
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Photograph: Harry Rabinowitz
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Apple AirPods Pro 3 are the best wireless earbuds for anyone with an iPhone. They’ve got best-in-class noise-canceling, an excellent transparency mode, clear and detailed audio quality, and a plethora of advanced features like built-in heart rate sensors and live translation. The heart rate sensors are particularly impressive—you can go on a run with just your phone and these earbuds and get accurate GPS, heart rate zone, and calorie data. —Harry Rabinowitz
A Rare Mac Mini Discount
The Mac Mini has been sold out for the majority of this year due to the rapid escalation of interest in using them as local, agentic AI machines. The brand-new M6 model is faster (and more expensive) than ever. But the fact that you can buy them at all right now feels significant, and Amazon has the best deal on the latest model you’ll find. —Luke Larsen
