Forget stocks — U.S. investors are more interested in upping their bitcoin holdings, according to new research.
Charles Schwab’s 2026 Modern Wealth Survey dropped on Wednesday, and showed that current cryptocurrency investors want to keep adding to their holdings.
The research revealed that a total of six in 10 plan to invest more over the next 12 months — a higher share than among owners of all other investments measured, including ETFs (56%), stocks (52%), bonds (42%), and mutual funds (41%).
“Existing cryptocurrency investors are certainly leaning in, particularly younger investors who are driving much of the interest and momentum in cryptocurrency,” Head of Digital Assets at Charles Schwab, Joe Vietri, said in a statement.
“But to me, the bigger story is that cryptocurrency is increasingly viewed as a complement to traditional investments.”
Charles Schwab is the country’s largest custodian for registered investment advisors, and earlier this year began a phased rollout of Schwab Crypto to retail clients, giving them direct access to bitcoin trading along with educational content and professional support.
Schwab also offers crypto-linked exchange-traded funds, bitcoin futures, and its own Schwab Crypto Thematic Index ETF. CEO Rick Wurster has said Schwab clients hold more than 20% of all crypto exchange-traded products across the industry.
Wednesday’s report added that one in five Americans overall own cryptocurrency today, and another one in five say they don’t own it but are interested in buying it. Among investors, nearly half own cryptocurrency.
It further noted that millennials are the most likely to own cryptocurrency, and are more than four times the rate among Boomers.
The online survey was conducted by Logica Research from August 24 to September 17, 2026, among a national sample of 2,000 Americans ages 21 to 75.
