One Meta ad suggests he is the only candidate to have visited forgotten areas of the constituency. A further clip shows a local resident giving Farage a positive review of his work — and is presented as proof that opposition complaints he has neglected the patch since his 2024 general election victory in the seat are “cobblers.”
With over 7 million followers across the leading social media platforms — making him by far the most-followed U.K. party leader — Farage has also been churning out election content across TikTok, Instagram and X.
Even with that reach, the Reform UK leader appears to be the only candidate running in Clacton who has used paid Meta features to bolster his online campaign.
Almost £1,000 has been spent on videos of Farage urging local supporters to request the party deliver and install an “I’m with Nigel” garden sign. Meanwhile, around £500 went to ads asking voters to return their postal votes and “send a message to the establishment.”
The largest single sum — between £4,000-£4,500 — was spent on an almost five-minute campaign video in which Farage waxes lyrical about the connection he’s made with local constituents, while claiming his party’s surging success has resulted in the powers-that-be using “foul means” to hamper him.
“Rather than being judged by the political class and the mainstream media, I am going to let you, the voters in the Clacton constituency, make a decision,” he said. “I want you to be my judge, not the political elite.”
