A seaside town back on the map — in ways unwanted
The first focus group arranged by the More in Common think tank that POLITICO observed was made up of 12 constituents who all voted for Farage in the 2024 general election, and are minded to do so again in the by-election. (Their names were withheld so they could speak candidly).
It was a retiree who was first to volunteer regret at Farage’s decision, blaming him for provoking an “influx of idiots” into the constituency. “Unfortunately, the action of causing a by-election has,” the former shopkeeper offered, “really made Clacton, in my opinion, a bit of a laughing stock.”
Two others repeated that same phrase, with one dog groomer-by-trade adding: “I think it was all a bit of a farce. I think he should have admitted that he was given this £5 million.”
“I guess it makes it very hard to trust him,” a delivery driver chimed in. “Most of my friends have gone towards Count Binface as opposed to Farage.”
Farage has since given varying explanations for some of the money he’s received, including as a “reward” for Brexit, or to cover lifelong security in the perilous world of modern politics. The veteran campaigner has been tetchy about the “unconditional gift” during media appearances, telling a radio interviewer he could spend it on Ferraris or bet on the horses, adding: “What’s it got to do with you?”
The dog groomer was among those lamenting the cost of running the by-election too. Reform had offered to pay for it, but in reality there is no mechanism to do this. The sheer number of candidates running has some extraordinary consequences.


